Digital Marketing Primer | Fresco Play

Question 1: By reading through the customer reviews of a product on Amazon, a customer forms a _______.

Answer: Perception about the product

Question 2: Digital Marketing helps to improve _____________.

Answer: All the options mentioned

Question 3: Customer Perception develops ___________.

Answer: All the options mentioned

Question 4: Main objective of Digital Marketing is to

Answer: None of the options

Question 5: Which of the following aims at influencing users who have already begun their research on sites like Google, but not necessary that they have visited a brand site

Answer: Search Retargeting

Question 6: In Google AdWords, which of the following factors is an important factor for winning the auction?

Answer: Bid Value and Quality Score

Question 7: Paid Search Marketing is about Bidding and Buying relevant keywords.

Answer: True

Question 8: Customizing ads to people who had earlier visited the site is _______.

Answer: Remarketing

Question 9: Which of the following platforms can be used by advertisers to bid and purchase ad impressions across ad exchanges?

Answer: Demand Side Platform

Question 10: Real time Biding is a form of Programmatic Buying.

Answer: True

Question 11: Ads that play in the beginning, end or in mid of youtube videos are _______.

Answer: In Stream Ads

Question 12: Which of the following is not a Social Media Management Tool?

Answer: Drupal

Question 13: Which of the following capabilities are offered by Web Content Management Tools?

Answer: All the options mentioned

Question 14: Designing a site for Mobile is very similar to Web.

Answer: False

Question 15: Which of the following is not an open source WCM?

Answer: Sitecore

Question 16: Which of the following design approaches help in building sites that are optimized for varied screen sizes?

Answer: Responsive Web Design

Question 17: Which of the following is most important for the success of Digital Marketing?

Answer: Customer Experience

Question 18: The objective of In-game advertising is to drive sales.

Answer: False

Question 19: Social Media Analytics can help in _________.

Answer: All the options mentioned

Question 20: Which of the following involves, the use of technology platforms to automate buying and selling of media?

Answer: Programmatic Advertising

Question 21: Facebook Adverts is an advertising platform that can deliver ads on _____________.

Answer: Both Facebook and Instagram

Question 22: Paid Search Marketing is completely driven by Google.

Answer: False

Question 23: Retargeting platforms enable advertisers to __________.

Answer: All the options mentioned

Question 24: Which of the following social platforms offer a higher reach to the millennials.

Answer: Facebook

Question 25: Facebook Adverts allows advertisers to _______.

Answer: All the options mentioned

Question 26: When done right, In-game advertising can establish deeper connect with the player.

Answer: True

Question 27: Google Ad Auction rewards advertisers with __________.

Answer: High Quality Score

Question 28: Which of the following is an organic way of driving traffic to a brand site?

Answer: Search Engine Optimization

Question 29: Which of the following platforms is used by publishers to connect to multiple Ad Exchanges? Ad Network

Answer: Supply Side Platform

Question 30: Which of the following techniques can be used to target customers who bypass search engines and directly navigate to sites related to your product?

Answer: Contextual Marketing

Question 31: Which of the following Strategies have higher control on sites/pages getting listed in Google SERPs?

Answer: SEM