Web Content Management System | Fresco Play

Question 1: The ability to predict customer behavior, needs and tailors offers and communications very precisely is known as ___________. ________________

Answer: All the options mentioned

Question 2: Which of the following is used to store digital assets in WCM?

Answer: DAM

Question 3: Which one of these is not a WCMS?

Answer: Microsoft Sharepoint

Question 4: The content repository of AEM is __________.

Answer: JCR

Question 5: Content repository can be ______.

Answer: All the options mentioned

Question 6: WCMS uses the following design pattern:

Answer: publish-subscribe

Question 7: Template in WCM context is ____________________.

Answer: page and its components

Question 8: Which of the following business needs the drive for WCMS?

Answer: All the options mentioned

Question 9: What is personalization?

Answer: Delivering right content to right people

Question 10: Meta tags help in SEO.

Answer: True

Question 11: Which of the following is required for developing a website that is Search Engine Optimized?

Answer: All the options mentioned

Question 12: Which one of the following is not an Open Source WCMS?

Answer: SDL Tridion

Question 13: Who is responsible for designing templates in WCMS?

Answer: Web Developer

Question 14: Who is the primary stakeholder for choosing a WCMS?

Answer: Digital Marketing Manager

Question 15: DAM is _____________.

Answer: Digital Asset Management

Question 16: Which of the following is an Open Source WCMS?

Answer: Drupal